Effective
Advertising
The original slide deck was created to go alongside a training I created to train my team of designers, the internal advertising sales teams eventually turned into sales collateral for those teams and downloadable white papers for the marketing.
The intent was to use the language of advertising to create the training, accompanying slide deck, short video clips for social media, and the collateral. For this project, I provided the art direction, copywriting and delivered a series of pieces of training.
Heavily influenced by a long-lost blog about Ogilvy ad layout and "Hey, Whipple, Squeeze This" by Luke Sullivan.
Project Type
Branding, Advertising, Training
Date
April 2020
Deganhart Design provides brand strategy, consulting, and design services from the Eastern Plains of Colorado. I specialize in helping small businesses find their voice, and connect with their audiences online, in print, and in the real world.
